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What You Need to Know About Marketing Management

Marketing is the art of influencing customers and increasing sales and marketing management is the actual process, the practical way in which the techniques of this art is used. Thus marketing management includes everything i.e. any tact, activity which is … Continue reading

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What Is Involved In Becoming A Marketing Manager?

If your brain is a melting pot of analytical thinking and creative ideas, if you’re a natural born leader with exceptional communication skills, and (finally) if you can handle the stress of deadlines without caving into the pressure, then you … Continue reading

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Understanding Marketing Management

Marketing management is a generic business discipline that focuses on practical applications of various marketing techniques including marketing resources and activities management. The idea has come about due to the rapid growth of globalization, leading firms to focus a good … Continue reading

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